1、 商品的吸引力 是否能给人眼前一亮 商品的可见度和吸引力在商业照明中起到至关重要的作用 ，而瞬间能不能把顾客吸引住往往依靠于专业的商业照明设计。主要通过对商品做重点照明来提升、强调商品的外观从而使它们成为注意力的焦点 ；
1, whether the attractiveness of the goods can give people the visibility and attractiveness of a bright commodity in the commercial lighting plays a vital role, and the instant can not attract customers to rely on professional commercial lighting design. Mainly through the focus on lighting products to enhance and emphasize the appearance of goods, so that they become the focus of attention;

2、 舒适的光环境 ，给人一种到家的感觉 为了吸引顾客，商场必须创造一个舒适的光环境，光的搭配非常重要，一个顾客购物时如果感觉舒适，就会停留更长的时间，花更多的钱，并乐于一次又一次的回来消费，并且介绍朋友消费，舒适的购买灯光环境给人享受的感觉，优质的照明能够激发情绪与尊荣感，进而加强商店的品牌形象。商业照明灯具主要应用于酒店餐厅、商铺、大型商场、各类展厅等地方。
2, the comfort of the light environment, giving people a sense of home to attract customers, the shopping mall must create a comfortable light environment, light collocation is very important, when a customer feels comfortable when shopping, it will stay longer, spend more money, and be happy to come back again and again, and introduce friends Friend consumption, comfortable purchase of the lighting environment to give people the feeling of enjoyment, high quality lighting can inspire emotions and honor, and then strengthen the store's brand image. Commercial lighting lamps are mainly used in hotel restaurants, shops, shopping malls, exhibition halls and other places.
3、合理的商业照明灯具选择在整个室内装潢设计中也起到重中之重的关键作用。
3, the choice of reasonable commercial lighting fixtures plays a key role in the interior decoration design.
商业照明灯具采用的种类很多，按配置方式可分为天花灯、壁灯、台灯、地灯等类型。天花灯具包括LED吸顶灯、LED筒灯、LED射灯等LED工程灯，悬吊灯、发光顶棚、暗槽灯等类型，而采用数量最多的则是LED筒灯、LED射灯等LED工程灯。
There are many kinds of commercial lighting lamps. They can be divided into smallpox lamps, wall lamps, table lamps and floor lamps according to their configuration. Smallpox lamps and lanterns include LED light, LED tube lights, LED lamp and other LED engineering lights, hanging lights, luminous ceiling, dark trough lights and other types, and the largest number of use is LED tube, LED lamp and other LED engineering lights.